Integrated Design Strategies
The purpose of this project was to research and redesign an existing event local to Cleveland, Ohio.
It answers the following questions:
Who is the event for?
What's the purpose of the event?
What can be learned from this event?
Why is an updated design system needed and how will it elevate the experience?
Using color and iconography of several southeast Asian countries, I successfully recreated the brand. It has a diverse color palette and simple illustration style. Deliverables were carefully selected based on what was relevant to this kind of event.
